4 THINGS TO LOOK FORIN A REAL ESTATE MENTOR When you are a new real estate agent, getting started can sometimes feel overwhelming. Although you have your license, there is still so much to

Dated: February 27 2021
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4 THINGS TO LOOK FOR When you are a new real estate agent, getting started can sometimes feel overwhelming. Although you have your license, there is still so much to learn and do. For example, how to land your first client or listing, and what to do with that client once you get them. Not to mention the fine art of networking and lead generation.
Due to how competitive our industry is, the daily work for a real estate agent can lack a certain amount of camaraderie that other careers seem to inherently include. This especially becomes challenging when you have questions about how to really get started once you have your license. Unfortunately, at most brokerages, more often than not, it ends up feelings like it’s every person for themselves. Starting your career in real estate shouldn’t feel like a guessing game.
Having a real estate mentor is a great way to feel a sense of community and guidance but the problem is, it can be hard to find a mentor who is willing to help you grow as a professional.
At Weichert Realtors The Collective, we encourage all of our agents to ask questions, connect and grow together. We provide several different programs to help mentor our newer agents as well as coaching for our more experienced agents. This way, no matter where you are in your career, we can help you get to the next level.
First, it is important to understand what a good mentor is and is not. A good mentor will help provide advice, direction and their honest feedback. However, a mentor is not meant to be the person that teaches you everything about real estate. Instead, they are there to enhance or add to the knowledge you already have. Your mentor is ideally someone your goals align with. Perhaps you want to model your business after the way they currently run theirs – or – maybe you simply admire their success and want to follow in their footsteps.
In this article, we will be focusing on four things to look for in a real estate mentor.
So let’s jump in.. 1 Their Core Values Sometimes we can be so impressed by someone’s success that we forget to see if the way they do business aligns with what we believe in. While to some this may seem silly, for others this could end up being a pretty big deal. A company’s values can be defined as the set of beliefs, philosophies, and principles that drive that company’s business. So, when meeting with possible mentors, make sure to identify their core values and see if they align with yours. 2 Their Specialty or Niche Next, do they specialize in a certain niche or type of real estate? Examples include, luxury, commercial or perhaps they focus on a certain neighborhood or city. If so, is this the area of real estate you would also like to specialize in. 3 Their Style A common myth is that all REALTORS must cold call - That is simply not true. However, they do have to lead generate, there is no getting around that one, but there are endless ways to lead generate. The most effective lead generation technique is the one that you commit to doing consistently. Some examples include “farming” a local area by going door knocking, having conversations with residents and/or leaving marketing materials for them -or- maybe you are really good at connecting with people on social media so you decide to focus your lead generating time online.
In all honesty, lead generating usually requires you to step outside of your comfort zone. However, there are some people who simply refuse to say, cold call. In this case, if one of those people were to get a mentor that only did cold calls, there might be some trouble with that pairing. Again, when interviewing with possible mentors it is important to find out what type of lead generation techniques they prefer. Then you should have a pretty good idea if that sounds like something you can honestly see yourself committing to. 4 Out of Your Comfort Zone While it may seem counterintuitive to look for someone who is willing to push your buttons, often times it is by pushing past our comfort zone that we see real results. Our advice here, fight the urge to look for someone that will be easy on you or that you know working with them will be a “piece of cake”. It is important to remember that some of the best real estate mentors are extremely busy people with successful businesses. Asking someone to be your mentor means that you are committed to the mutual success and added value for everyone involved in the mentorship. Be willing to rise to the challenge and we are sure that success will soon follow.
if you’re looking to find a real estate mentor in Atlanta, Georgia, then we can help! We offer training, coaching and mentorships by realtors that have been successful for decades. It’s just one of the many benefits of joining the winning team at The Collective.
Message us today to schedule a confidential meeting today to see how we can help you take your business to the next level. ![]() |
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